Business

6 Ways to Find Competitors Facebook Ads

Facebook is a very effective advertising tool for a variety of businesses, and if you are researching the viability of advertising on Facebook, one of the factors you will want to consider is whether or not your competitors advertise there. If they do, you’ll need to know what type of ads they’re running so that you can tailor your own campaign accordingly.

If your competitors are advertising on Facebook and not some other social media network, there’s a good chance they’re finding it to be an effective way to reach potential customers. When deciding whether or not to invest in advertising on Facebook, as well as which types of ads will be most beneficial for your business, one way to get more information about what your competitors are doing is by searching for their company name as well as any other related terms that might return results relevant to them.

Find competitors’ Facebook ads via search

For starters, you can perform a search on Facebook for your competitors’ ads in order to find out what types of ads they are running. When you do so, you can search for things like “blue widgets” or “blue widgets ads”. Be sure to include quotes if you’re searching for a company name.

You can also try searching for any keywords you think your competitors might be targeting, such as the type of product they’re offering, a benefit of their product, or the demographic they’re trying to reach. You can even try searching for variations on these words in order to find ads that aren’t targeting the same keywords.

Find competitors’ Facebook ads via an ad agency

If you’re working with an ad agency or have found a company that you’re considering running ads for your business, you can ask them to provide you with a list of the ads that your competitors are running on Facebook. They should be able to provide you with a variety of options for this, and you can use this information to decide which types of ads you want to use for your campaign.

It’s also possible that your ad agency may have access to the Facebook ad platform, in which case they can create ads for you based on the types of ads your competitors are running—another way to find out more about your competitors’ Facebook ads.

See also: Best Business Ideas You Can Start

Find competitors’ Facebook ads via Facebook ad API

Facebook has created an application programming interface (API) that allows businesses to interact with the Facebook ad platform in a variety of ways. One of these ways is by using the Facebook ad API to find ads run by a specific advertiser or on a certain topic. The Facebook ad API is easiest to use in a programming language such as Python, but there are also online tools that allow you to enter the necessary information and receive data in response.

You can use the Facebook ad API to search for your competitors’ ads in a few different ways. You can search for all the ads that have been run by a specific advertiser, you can search for all the ads that have been run on a certain topic, or you can search for ads that have been targeted to a specific location or demographic.

The results that you receive from the Facebook ad API will include information about the ads that your competitors are running, including the target audience, the ad spend, and the ad creatives. You can use this information to better understand your competitors’ ads and the strategies behind them.

Find competitors’ Facebook ads via Google Ads

Another way to find out more about your competitors’ Facebook ads is to use the Google Ads interface. To do this, open the Google Ads interface, and enter the website URL of the competitor whose ads you’d like to find. You can also enter the company name or a keyword related to the company. Once you’ve entered this information, click Search Ads and then click the link provided for Facebook Ads.

The interface will show you a variety of information about the ads that your competitors are running, including the audience they’re targeting, the ad spend, the ad creatives, and the ad position for each ad. This information can help you better understand your competitors’ ads and the strategies behind them.

Find competitors’ Facebook Ads using browser extensions

If you’re not comfortable using the above methods to find and analyze your competitors’ ads, you can also use a browser extension to find your competitors’ Facebook ads. Browser extensions are pieces of software that you can add to your web browser that allow you to perform certain tasks online more easily or quickly.

There are a number of browser extensions that can be used to find and analyze your competitors’ ads on Facebook, including the Facebook Ad Finder extension or the Facebook Ad Analyzer extension. Once you’ve installed one of these browser extensions, you can search for your competitors’ ads by entering their names or the name of their companies.

See Also: 8 Powerful Link Building Methods

Summary

Ultimately, Facebook will reveal less about a given campaign than Google Ads or other digital marketing platforms. However, savvy marketers can glean great insight from these paid ads. Facebook’s algorithm favours native ads, i.e. organic posts that appear in the newsfeed. These organic posts are prioritized above organic searches, so businesses spend less to reach their targeted audiences.

Although Facebook’s organic posts are less likely to be targeted by other businesses, savvy marketers can glean great insight from these posts. Facebook is a very effective advertising tool for a variety of businesses, and if you are researching the viability of advertising on Facebook, one of the factors you will want to consider is whether or not your competitors advertise there. If they do, you’ll need to know what type of ads they’re running so that you can tailor your own campaign accordingly.

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