Facebook Ad Targeting with Google Searches. To find the most powerful Facebook ad targeting strategies, you need to first know how to target Facebook ads based on Google searches.
As of 2022, according to a survey, Facebook has 2.93 billion users, one-third of the world’s population, making it the largest social media platform globally. This means that businesses can find customers at this location at any time of the day. However, finding the right customers with high accuracy can be difficult for many people.
The average time spent on Facebook by users has declined due to their use of other social media. However, marketers should not limit themselves to a single platform, as it won’t be as effective as it was years ago.
The average time spent on Facebook is not what it used to be, and marketers need to use data from other sources. With Google having 2.93 billion users, the company provides better advertising opportunities.
How many users does Facebook have?
One of the most popular social media platforms in the world right now is Facebook. With a whopping 2.93 billion monthly active users, Facebook is the most used online social network. It took 13 years to reach two billion active users, and then three years to reach three billion. YouTube and Instagram have not had this rapid growth. As of January 2022, India leads the Facebook audience base with a total of 330 million users.
Social Media Use in the United States
Facebook is the platform where users in the US spent the most time on average. Facebook is followed by TikTok, with 32 minutes on average; and then Twitter, which has 31 daily minutes. Social media platforms saw an increase in daily usage in early 2021 due to COVID-19, but then use plateaued or decreased later in the year. Over a quarter of all Facebook users are between 25 and 34 years old, and 18.2% of users were 35 to 44 years old at the end of 2021.
Facebook’s new company, Meta, had 3.59 billion people using its core products in the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, and WhatsApp. One of its subsidiaries is Oculus, which produces VR headsets. In 2021, Meta’s revenue grew from last year from 86 billion to 117 billion U.S. dollars and it was up from 3.2 billion in 2021 and 2017 respectively.
Read More: How to Find Your Competitors Facebook Ads
How Facebook Ads Work
Facebook’s users mainly come from mobile-first markets and there is 98% of its active users use the mobile app. 79% of them use mobile phones only to access social networks. Facebook has been evolving its features by engaging more and more users over the years and it became possible with a 20% share in the digital and social media market. Now there are about 9 million advertisers out of which 6 million are advertising regularly because Facebook’s target audience is large too.
On Facebook, you can create different types of ads from promoting your post on a page to your website. Facebook provides an efficient filtering process based on factors such as user location, age, gender, interests, and languages, which can help businesses reach their target audience precisely. By adding advertising assets, like images and videos, for example, you can easily capture the attention of the users.
Facebook provides more customization features for ads. With an efficient filtering process, Facebook is able to reach your target audience in a variety of ways. You can create different types of ads such as promotions and links on Facebook Ads versus Google Ads.
One of the most important aspects of Facebook ads is bidding strategies, as the pricing may determine whether or not your advertising test is successful. The bid range can help you see what percentage of the target audience you’ll reach and give an idea of how much profit you’ll make. The advanced analytical tools provide performance measures such as CTR, potentially reached targets, total reach, and more.
How to Target Facebook Ads Based on Google Search
Google has a 92.4% share of the worldwide search engine market. The three billion searches that happen every day on Google are treasures for any advertiser. Thanks to Facebook, advertisers can target their audience based on what they are searching for on Google.
The Facebook Pixel is always installed on all of the sites on Google’s SERP. Whenever a user searches anything, it captures visitor activities and information like site data, keywords, phrases, and visited pages. The Twitter pixel helps advertisers understand whether or not their ads reach the right people by measuring conversions.
Google Search can help build Facebook ads in the following ways:
Retargeting and brand awareness
Google searches are based on the keywords desired by internet users. It means that users know what they want and expect, whereas advertising on Facebook is more of a pushy act where the selected target audience is based on their interest, location, and demographics.
To get the maximum ROI on your ads, target those people who made searches for similar products/services as yours. You can better reach them on Facebook and show them what you’re offering. This targeted approach at least doubles ROI and more than ten times increase the rate of conversions.
Facebook customizes ad headlines as keywords
A successfully customized Facebook ad can reach many prospects. An engaging ad headline generates multiple searches on Google, which is the same as writing search keywords on it leads users to a specific website. In this way, ads are more effective and successful.
Data is used on Facebook even if it is collected from sites that users visit. These sites can include Facebook, but they actually consist of different websites. The use of Artificial Intelligence and Machine Learning puts this data to use to select the information that would be most relevant for you.
After noting one’s reach on social media, it is important to know that more reach does not always equal conversions. It may not be as effective to have a wider audience because when you target a specific audience, you can learn more about their preferences and create more useful ads. Facebook has pixel analytic tools such as tracking users’ online behavior and creating lookalike audiences that help advertisers understand and identify the right demographics to market to. Google search analytics can also be effective in identifying potential users.
Another effective way to reach customers is through PPC ads, which can be more efficient than social media platforms. Facebook has an extremely high user base but is paid and focused on monitoring the behavior of its users. Google’s ad platform not only has a large user base, but many businesses find it the most useful for reaching customers.
In order to make more traffic and sales, you should aim to use both Google search analytics and retargeting on Facebook. These are powerful tools that can help you find your target audience on Facebook and increase visibility in Google searches. It’s best if they work together because of the return on investment they provide.