Platforms like Magento look very appealing, with their large community of users and open-source software that almost anyone can manipulate as needed.
But that benefit also carries some drawbacks. Namely, they are available within the type of simply managing it all.
Online businesses that are built on Magento are responsible for hosting, and thereby for website speed, security, site structure, then many other factors that influence both SEO and therefore the user experience. It’s a lot of work, but someone’s got to have a go at it (or no one will find or want to use your Magento website) and a Magento SEO company is the team to tackle it.
Here are the highest Magento challenges and the way a dedicated Magento SEO company can help you overcome them.
Poor website security
Site security is another item that site admins are going to be tasked to provide with Magento since they’re responsible for hosting. Poor site security has multiple undesirable effects. One, it causes users to lose trust in the website, two, it results in lower organic rankings from Google, and three, it may end up in data breaches or cause a site to crash.
Fixing Magento website security issues isn’t almost organic marketing. It’s also essential to website health.
Poor site speed
Since Magento administrators are responsible for hosting, they’re also responsible for site speed. Unfortunately, server capacity can only go to date, but there are other ways you’ll boost site speed, like by developing a faster-loading theme or by minifying code. These are things a Magento SEO company can help with.
Nonsensical site structure (bad for SEO!)
Creating a Magento site map with all of the URLs you would like Google to index and rank may be a big task, but it’s also essential for SEO. A Magento SEO company can help you with the process and also recommend adjustments to your site structure in general that may benefit both the user experience and the search engine’s ability to crawl and rank your website within the search engine results pages.
Duplicate content can result in your website being slapped with a penalty, especially if Google sees two versions of your website (HTTP and HTTPS pages). A provider of Magento SEO services can use canonical tags and redirects to assign one page because of the main one and stop duplicate content flags during crawling and indexing.
Implementing Magento updates
Keeping on top of Magento’s updates is vital to making sure that your website continues to function as intended. Without staying on top of them, it can become untenable or just impossible to support your online store the least bit. Keeping your Magento Store up to date will help improve the customer experience, eliminate technical issues, and generate superior organic traffic through better search engine rankings.
Poorly developed landing pages
Since the Magento eCommerce platform basically leaves it up to the user to customize templates and make the apps desired, there’s a lot that’s open-ended. It’s flexible, enabling endless customizations, but that also means that users are responsible for preventing issues with landing page development that may end in technical SEO issues.
The bonus is that responsible landing page development can give a boost not only to SEO but also to the user experience. Magento SEO experts often work hand in hand with developers which will solve technical SEO issues as they arise.
A Magento SEO Company Worth Its Proverbial Salt
Look, there are a lot of Magento SEO companies out there. We get it, and they’re all self-styled. But one we simply cannot recommend enough is Genius eCommerce. they need optimized countless eCommerce websites built on Magento (they actually specialize in BigCommerce, Volusion, Shopify, and WordPress as well) and may do the same for your company.